The Launch of Tommy Sport

Featured on Modèle Magazine

https://www.modelemagazine.co.uk/post/the-launch-of-tommy-sport

With the launch of Tommy sport, Tommy Hilfiger creates a sleek athletic wear collection, incorporating elements of streetwear characteristics into the collection. With a collection of garments for both men and women the collection, includes sport bras, leggings, tank tops, accessories, footwear and tracksuits, introducing the classic red white and blue colours of Tommy Hilfiger alongside bold summer spring shades of orange, yellow and green.

Building the collection from water-repellent fabrics, stretch and compression technology and moisture absorbent fabrics, the collection incorporates a traditional American sportive element through block colouring, distinctive lettering and a new Tommy Sport logo, inspired by the iconic Tommy Hilfiger flag.

The collection also incorporates recycled fabrics, along side materials designed with technical functionalities with prices starting from $29.50. Discussing the new collection Tommy Hilfiger stated "Active living has evolved into a way of life and changed the way we dress, with the next generations looking for designs that fit their on-the-go lifestyle, Clothing needs to follow this trend and we are delivering on consumer expectations with Tommy Sport, which injects a cool and bold edge into performance."